One Military Community
Many Different Needs

Sponsored by Franklin Madison

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Erin Allen, Vice President, Enterprise Growth, Franklin Madison

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Military members are often treated as a single audience, yet their financial protection needs vary widely across life stages, family structures, and career paths. As economic pressures grow, credit unions have an opportunity to better serve military families by using data and targeted strategies to deliver more relevant solutions.

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This session explores how data-driven segmentation, tailored marketing, and optimized insurance programs can help identify protection gaps and improve member outcomes. Attendees will learn how to move beyond one-size-fits-all approaches and align products and messaging with the real needs of today’s military community.

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Takeaways include:

• How to use member data to identify protection gaps across military segments

• Strategies for aligning insurance solutions and messaging to life-stage needs

• Practical approaches to driving measurable engagement and increasing participation